Oh what fun, what joy. Today I started migrating my current HBX account over under a new “centerpoint ID” and accounts (cost savings among the reasons). Turns out that while WebSideStory has a method to migrate stats data from one account to another, it does not have a method for doing the same with their […]
For those, like me who missed Eric Peterson’s AMA presentation Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts (my excuse? I was stuck in an all-day meeting) you can now view it online.
On the NSCU site we have positioned the navigation on the right, rather than the traditional left-hand side [example: our credit cards page]. Often when the site gets reviewed by an outside consultancy or “expert”, they comment on the navigation position and suggest we move it to the left. Afterall “that’s the way everyone does […]
Google Analytics on OSX – Dashalytics is an OSX dashboard widget that allows you quick access to your Google stats. It’s a tad limited, but will allow you to keep track of visits and page views and gives you some simple at-a-glance charts. The ability to create KPIs and view would be a welcome addition […]
It’s a go. Get all the details on the WAWVAN page.
If you live in Toronto I see that the always knowledgeable June Li from ClickInsight is teaching a course entitled Web Analytics: Optimizing Site Traffic and Interactions at the University of Toronto’s Faculty of Information Studies. Running April 12 & 13, this two-day intensive promises to help you: Understand the key technologies behind Web traffic […]
webcom Toronto 2007, an international conference on interactive communications and web 2.0 is happening April 10-12. The event has an interesting agenda with topics covering strategy, portals, web 2.0. Worth the trip IMHO: Euan Semple from the BBC (to hear how social media transformed the BBC) Harris Demel (RBC) and Eric Sauve (Tomoye) their ideas […]
Well another high-profile purchase by Omniture today. Matt Belkin and company picked up Touch Clarity who’s real-time predictive modelling, data mining tools are very well assembled, thoughtfully implemented and have provided some impressive results across a number of key clients. I saw a demo a few months ago of the work they had did with […]
Getting Started with Web Analytics – Step one is to glean macro insights. Avinash how do you manage to always make even the most basic and obvious always teach something new? Hug a consultant – Robbin puts a mindful spin on six ways to get your Internet (or other) consultant to work harder for you. […]
I’ve always wanted to attend Jim Sterne’s eMetrics Summit, but issues like ‘having enough money’ always seemed to get in the way. In 2006 I was able to move web analytics and its importance and relevance to our strategy both online and for the company forward and I’m happy to say that I’ll be attending the upcoming […]