Categories
Remainders

This week’s remainders

This weeks remainders: “Come look, come look!”, I shouted to my wife. She comes down and I’m pointing at the computer screen. “Look, Avanish mentioned me on his blog”. “What’s an Avinash?”, she says. Well not all of us in the house eat and breath the web. Many thanks to Avinash for mentioning my blog […]

Categories
Remainders

This week’s remainders

Corunet. El blog. – Roll your own heatmaps LiquidX – PlotKit – Javascript Chart Plotting Stefan Eyram on One Degree – How To: Track Offline and Online Leads With Unique URLs Open source, Ruby on Rails driven CMS – Radiant CMS. Lovely. Perhaps I should move away from WordPress…

Categories
Web Analytics

UBC web analytics – coming soon to my already busy schedule

I finally got off my butt and registered for the UBC Award of Achievement in Web Analytics put together in partnership with the Web Analytics Association (WAA). I’ve been watching this course develop over the last few months and am very impressed with what Jim Sterne and many others have put together. I’ve never done […]

Categories
KPIs Search Analytics Web Analytics

Learn more with Hurol Inan

I just picked up Hurol Inan’s two books Measuring the Success of your Website and Search Analytics. Hurol offers them in either PDF or print├é┬áversions and has a sweet deal if you buy both online. I’ve been a big Hurol fan for sometime now and these books just reinforce the fact that he is one […]

Categories
Analytics Vendors

Google analytics – now with “no more waiting”

The Google blog reports that “any with a website can instantly create [an account] by visiting google.com/analytics or by clicking the Analytics tab within AdWords”. Yipee! Release the hounds.

Categories
Remainders

This week’s remainders

Avinash Kaushik – Trinity: A Mindset & Strategic Approach. The man is a god, I tell you, a god. Look out Burby. Jim Novo – Two metrics from Jim Novo – the grand old master’s post from Conversion University. How’d I miss this one? Gerry McGovern – The Long Neck. Great post. For some reason […]

Categories
KPIs

Functionalism

Semphonic has published an interesting whitepaper on web analysis from a functionalist perspective. You can download the white paper here in PDF format. I haven’t had a ton of time to drill through it but I like the concepts and it is a unique approach with some definite value. Their functionlist approach “breaks up a […]

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Analytics Vendors

Choosing your analytics vendor

Everyone always asks me who we use and why we chose WebSideStory (WSS) over other vendors. My answer is simple. We chose WSS over other vendors because they took the time and made the effort to let us see, use and understand their product. How innovative! (note: some other vendors did the same to varying […]

Categories
KPIs

Mini KPI scorecards (a.k.a adhoc reports)

I’m re-tooling my scorecard to better monitor both week-over-week and month-over-month. I’ve been using a scorecard for the past 10 months since moving to HBX. The current scorecard was working fine but it was time for some tweaks given our new strategy rollout. Recently we made some site changes to IA, modified our “pillar” pages […]

Categories
Search Analytics

Scent from internal search terms

In the the case of our site the vast majority of searches do come after people visit lower level pages in the site. What we can infer is that many users are trying to find what they are looking for by clicking on categories and links and that only when the scent dries up they […]