Mini KPI scorecards (a.k.a adhoc reports)

I’m re-tooling my scorecard to better monitor both week-over-week and month-over-month. I’ve been using a scorecard for the past 10 months since moving to HBX. The current scorecard was working fine but it was time for some tweaks given our new strategy rollout. Recently we made some site changes to IA, modified our “pillar” pages […]

Search Analytics

Scent from internal search terms

In the the case of our site the vast majority of searches do come after people visit lower level pages in the site. What we can infer is that many users are trying to find what they are looking for by clicking on categories and links and that only when the scent dries up they […]