Semphonic has published an interesting whitepaper on web analysis from a functionalist perspective. You can download the white paper here in PDF format. I haven’t had a ton of time to drill through it but I like the concepts and it is a unique approach with some definite value. Their functionlist approach “breaks up a […]
Everyone always asks me who we use and why we chose WebSideStory (WSS) over other vendors. My answer is simple. We chose WSS over other vendors because they took the time and made the effort to let us see, use and understand their product. How innovative! (note: some other vendors did the same to varying […]
I’m re-tooling my scorecard to better monitor both week-over-week and month-over-month. I’ve been using a scorecard for the past 10 months since moving to HBX. The current scorecard was working fine but it was time for some tweaks given our new strategy rollout. Recently we made some site changes to IA, modified our “pillar” pages […]
In the the case of our site the vast majority of searches do come after people visit lower level pages in the site. What we can infer is that many users are trying to find what they are looking for by clicking on categories and links and that only when the scent dries up they […]