Mitch Joel from Twist Image has posted #71 in his podcast series – Six Pixels of Separation. This time it’s an interview with Bryan Einsenberg and Avinash Kaushik. According to Mitch it has “tons of philosophy and insights about consumers, their online experiences, voice of the customer, and where the Web will (hopefully) go” Download […]
Rich Internet Applications (RIAs) and media players built with Microsoft Silverlight are easily integrated with web analytics services like WebTrends On Demand. Web Analytics services collect data about web usage behavior and allow businesses to measure how web sites perform against business goals. Because most web analytics services use JavaScript page tags to identify and […]
I was just using Stéphane Hamel’s WASP and checking out a couple sites. Anyone else find it odd that the WAA site doesn’t have any web analytics tracking on their pages? Why aren’t all the big vendors drooling over this one as a client and case study? (the WAA could load a bunch of tools […]
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What next?
By next week, I wrap up the last of my UBC web analytics courses (I’m hoping I can maintain my A+ grade average). What’s next? I’m not sure. One option is to expand my current role and grow the web analytics side of things. There’s lots I haven’t been able to do and much more […]
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This weeks remainders
Canadian bookseller Chapters/Indigo has launched a new community site  a hybrid of Facebook, Bookcrossing, and a bit of a blog according to OneDegree. Reminds me more of Shelfari or that app in Facebook that everyone uses (forget the name as I removed it). More details over at OneDegree. MailChimp’s live chat with a king (hilarious) […]
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This week’s remainders
A really simple metric for measuring User Interfaces – gray out everything that the user doesn’t care about. Jonathan Mendez checks out the performance of landing pages at various screen resolutions. Surprise! Things look good for those at 1024×768 (that’d be our site) Jared tells us about how he does usability testing with 30 observers in […]
I was mucking around last night and came up with another way to get the word out about our new 5.25% term deposit: login to your facebook account update your facebook status (NAME is) to read: looking at NSCU’s new 5.25% term deposit. $1000 min deposit, 18 month term. Offer ends Oct. 13. www.nscu.com/greatrate when […]
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Are your geo-targeted PPC ads being seen?
I’m running a PPC campaign for a new product. During the rollout of the campaign we came across a problem with the Geo-targeting of ads in Google Adwords. Because we’re a credit union based in BC (and operationally are bound by a charter that limits our selling area to this region) we set our Google […]
Avinash Kaushik’s new book Web Analytics An Hour a Day has been on my bookshelf for a couple months (not for lack of interest, but rather because I was too busy with the launch of our new site, my web analytics course, holiday and family visits). Finally I got a chance to sit down with it over […]
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This week’s remainders
Visual Sciences settled their suit with Nielsen NetRatings — to the tune of $9M dollars! Crazy considering other vendors settled long time ago and for substantially less. Clears the way for any potential takeovers from a list of mystery suitors being reviewed currently. RBC plans to hire six post-secondary student bloggers this fall for the bank’s […]