Language log has an interesting post about the 12 most persuasive words in the English language:
safety (replaced with free)
It’s kinda fun writing ads and copy with the above list and you can see how well it works. Here’s a version I created with the words repeated.
Re-discover your love of banking with our new guaranteed investment savings account. It’s easy and free to move your money. Looking for proven investment results? Want an easy way to invest and save for the future? Discover the new way to save for retirement. Guaranteed results. Free commissions. Love investing again and enjoy the healthy returns you deserve.
Will be interesting to see how much misdirected search traffic that drives to my blog.