Category: Web Analytics

For those, like me who missed Eric Peterson’s AMA presentation Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts (my excuse? I was stuck in an all-day meeting) you can now view it online.

If you live in Toronto I see that the always knowledgeable June Li from ClickInsight is teaching a course entitled Web Analytics: Optimizing Site Traffic and Interactions at the University of Toronto’s Faculty of Information Studies. Running April 12 & 13, this two-day intensive promises to help you: Understand the key technologies behind Web traffic […]

I’ve always wanted to attend Jim Sterne’s eMetrics Summit, but issues like ‘having enough money’ always seemed to get in the way. In 2006 I was able to move web analytics and its importance and relevance to our strategy both online and for the company forward and I’m happy to say that I’ll be attending the upcoming […]

I will post on this site more frequently. No where near Avanish, somewhere between Eric and Robbin Scorecards in Excel (the defacto for many of us doing analysis) will finally get a look and tweak from user experience designers and help us all to better visualize our data, results and identify problems. “Actionable” information and […]

I’ve started the second of my web analytics courses at UBC. Braden Hoeppner (who’s blog I enjoy when updated) is the online tutor for this course. The first module in Web Analytics for Site Optimization is on visitor analysis with personas. I was happy to see the course incorporate in Brian and Jeffrey Eisenberg’s persuasive […]

I was on Amazon.com today buying a book on the topic of P3P and see that Jason Burby and Shane Atchison from Zaaz have a new book due out April 2007 — Actionable Web Analytics: Using Data to Make Smart Business Decisions. From the publisher’s description it looks pretty interesting: Web metrics experts Jason Burby […]

For those following the “Eric” vs. “Matt” discussion coming out of Eric’s Presentation The Web Analytics Business Process at the eMetrics Summitt, Rene at has posted an interesting and balanced approach he calls the Web Analytics Journey Index (WAJ) which is calculated as: W x (C x (D+S)) x P = WAJ Index His approach, Quick Wins x […]

A colleague has been bugging me about the fact that I haven’t made changes to the CSS on the site to handle IE7 better. There are a couple of visual issues under this new version (particularly with forms) but nothing that can’t be fixed and nothing that is getting in the way of people converting […]

I finally got off my butt and registered for the UBC Award of Achievement in Web Analytics put together in partnership with the Web Analytics Association (WAA). I’ve been watching this course develop over the last few months and am very impressed with what Jim Sterne and many others have put together. I’ve never done […]