If you are an HBX client (like me) you’ll be interested in attending Semphonic’s upcoming webinar. Details below:
This is your chance to hear Semphonicâ€™s leading practitioners talk about the Omniture acquisition of Visual Sciences and ask them specific questions
around the impact, alternatives and implications!
Ask Semphonic is a FREE Q&A webinar hosted by Semphonic. You can submit questions in advance or during the webinar and hear our Analysts answer and
discuss them. Each Ask Semphonic webinar will have a main theme â€“ kicking off with the Omniture / VS acquisition. Other measurement questions are welcome
and will be addressed time permitting.
Ask Semphonic is a follow-up to our X Change conference. Feedback from the conference overwhelmingly found the conversational format extremely useful and
asked for more web analytics â€œconversations.â€ While facilities such as the Web Analytics Forum are excellent for many questions, the conversational format
used at X Change adds a distinctive element that is hard to duplicate in any printed setting. Each Ask Semphonic session will last approximately 45-50 minutes.
WHEN: Tuesday, December 11, 2007 at 11:00am PST / 2pm EST
WHO: Semphonicâ€™s Consultants will include Gary Angel, Breen Baker, June Dershewitz, Jesse Gross, Joel Hadary, Phil Kemelor and Paul Legutko.
Register now for this free webinar. Submit your questions to firstname.lastname@example.org.
1) Gary’s recent blog post, Donâ€™t Settle for Leftover Turkey When it comes to Web Measurement, notes that if you are on HBX, moving to SiteCatalyst, will involve the mapping of variables, segments, etc. His comment “The longer you stay anchored in the world of HBX, the longer youâ€™re going to be eating leftover Turkey” sounded to me like his suggestion would be to ‘move now’ rather than wait to see the migration path Omniture proposes (the gateway being one route). For those on an existing HBX contract (ours expires in Dec 2008) is it his suggestion that we contact Omniture and start the transition now giving up a portion of our paid contract with HBX? What’s the approach Semphonic and other agencies are taking with their clients?
2) For those moving from HBX to Omniture, what do you think the biggest change for them outside of tagging? The loss of Report Builder? The need to re-tool reporting/dashboards? The need to learn a new tool? Feature decisions? (e.g. to ‘Discover’ or not).
3) Is this a time to evaluate other tool options other than SiteCatalyst (e.g. IndexTools, Google Analytics) or make an assumption that ‘big is better’?
Are you an HBX client? What are your questions? What are your plans?