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Art or business?

Jill Magid, the artist, reframing a situation: In 2002, as an artist in residence at the Rijksakademie, in Amsterdam, Magid began noticing the large number of surveillance cameras in the city—anonymous gray boxes, mounted on everything from the corners of buildings to coffee-shop awnings. One February morning, she went to the police headquarters and explained […]

Jill Magid, the artist, reframing a situation:

In 2002, as an artist in residence at the Rijksakademie, in Amsterdam, Magid began noticing the large number of surveillance cameras in the city—anonymous gray boxes, mounted on everything from the corners of buildings to coffee-shop awnings. One February morning, she went to the police headquarters and explained that she was an artist interested in decorating the municipal cameras with rhinestones. She was directed to the appropriate police administrators, who told her that they did not work with artists. She thanked them and left. A few weeks later, Magid returned, armed with business cards and a corporate-speak sales pitch, presenting herself as the Head Security Ornamentation Professional at System Azure, a company that she had made up. The police not only allowed her to bedazzle the cameras but even paid her a couple of thousand dollars. “I realized that they could not hear me when I spoke as an artist,” Magid later said. “This had nothing to do with what I proposed but with who I was.”

Source: The New Yorker