Language log has an interesting post about the 12 most persuasive words in the English language: discovery easy free guarantee health love money new proven results safety (replaced with free) save you It’s kinda fun writing ads and copy with the above list and you can see how well it works. Here’s a version I […]
I was on Amazon.com today buying a book on the topic of P3P and see that Jason Burby and Shane Atchison from Zaaz have a new book due out April 2007 — Actionable Web Analytics: Using Data to Make Smart Business Decisions. From the publisher’s description it looks pretty interesting: Web metrics experts Jason Burby […]
For those following the “Eric” vs. “Matt” discussion coming out of Eric’s Presentation The Web Analytics Business Process at the eMetrics Summitt, Rene at has posted an interesting and balanced approach he calls the Web Analytics Journey Index (WAJ) which is calculated as: W x (C x (D+S)) x P = WAJ Index His approach, Quick Wins x […]
I’m up to my armpits in work this week plus have an assignment due for the UBC Web Analytics course. Remembering that life is not all work, please enjoy:
A colleague has been bugging me about the fact that I haven’t made changes to the CSS on the site to handle IE7 better. There are a couple of visual issues under this new version (particularly with forms) but nothing that can’t be fixed and nothing that is getting in the way of people converting […]
Yes, not all of us as be prolific bloggers. Some of us have kids. On the other hand Avanish does both so what’s my excuse. This week’s remainders: Bankwatch.com – More Internet users visiting US newspaper websites: good news for online banking. Finally someone else who thinks like I do about the growth potential in […]