Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say: To start, we calculate the value of an email by the projected contribution it gives us in a one-year timeframe: [(total $ contribution […]
An interesting e-mail subscription tactic: Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person […]
Vancouver needs a Web Analytics Wednesday. Given the number of people up here with expertise in Analytics, the number of companies using and making decisions based on their metrics and the variety of vendors with clients, we should have something going on. But we don’t. Why? Anyone interested in helping me put one together? There […]
The Web Analytics Solution Profiler (WASP) – Stéphane Hamel’s web analytics Firefox extension. Indeed – A reasonable job search engine and a Canadian version too! Diarised – makes it easier to coordinate a meeting pick a meeting time across a group of people. Of course, we wouldn’t need this if people just kept their calendars […]
SEOmoz – Rand’s best practices for title tags. Anil Batra – behavioral targeting hack (or on a budget). A sweet idea I’ll have to test out one day soon. The WebAnalyticsBook launches it’s web analytics job board – A nice (but slugglish interface) to help you find your next career in web analytics. Eric Peterson’s […]
In web analytics, we all can get a bit too focussed on how our/the site is doing in relation to the KPIs that you measure against. But are you watching the ‘broken’ parts of your site? I do, and here’s some suggestions on things to look for: Errors Most analytics programs gather error reports. They […]
Intuitect – a visio add-on designed for user experience folks, with loads of features. SiteVista – testing platform for e-mail (and web pages) so you can see how they will look in various clients. Beneath the surface of search – Brian Klais offers up some interesting SEO KPIs. Podcast maker – Potion Factory’s podcast assistant […]
I will post on this site more frequently. No where near Avanish, somewhere between Eric and Robbin Scorecards in Excel (the defacto for many of us doing analysis) will finally get a look and tweak from user experience designers and help us all to better visualize our data, results and identify problems. “Actionable” information and […]
Three great questions to ask every customer (from Artie Issac): “What, if we stopped doing it, would make you love us more?” This seems odd, but it’s much easier to stop doing something than to start doing something new. “What, if we stopped doing it, would make you leave us forever?” Again, what should we never stop […]
From a recent order on CDBaby.com Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan […]