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Banking Web Analytics

Net.Finance 2007

I’m off to the Net.Finance conference next week. A bunch of us from the credit union’s here in BC are heading down — should be fun. I’m not presenting this year (did last year) but will be catching William’s presentation on Vancity’s ChangeEverything project. There are many topics being covered, but not too much on […]

I’m off to the Net.Finance conference next week. A bunch of us from the credit union’s here in BC are heading down — should be fun. I’m not presenting this year (did last year) but will be catching William’s presentation on Vancity’s ChangeEverything project.

There are many topics being covered, but not too much on the agenda covering web analytics specifically (surprising considering the number of FI’s using major providers) but a couple worth seeing:

Web Analytics: Building A Culture Of Measurement And Accountability – James McGuire, Vice-President, Online Strategy & Client Experience, Canadian Personal & Business Clients, Royal Bank of Canada
Sounds like this one will connect well with the UBC courses.

Keynote – Jason Palmer, Vice President of Product Strategy, WebTrends Inc.
He’ll likely touch on the importance of analytics.

There’s also a CMO panel on day two titled Evaluating The ROI Of Using Customer-Centric Marketing Strategies And Its Impact On Customer Satisfaction that has Stephen W. Pardue, Senior Vice President, Financial Services, WebSideStory, Inc.

I’ll post on the conference a bit once I get back and make slides available if they exist.

4 replies on “Net.Finance 2007”

Relax Will. All will go well. Enjoy the spotlight. You worked hard to get under it.

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