Environmental impacts of sales and marketing

Two interesting pieces I came across this week that speak to the environmental impacts of everyday marketing and sales activities:

Drink Outside the Box

A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A 3-liter box generates about half the emissions per 750 milliliters. Switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.

Source: The New York Times

Junk Mail’s Impact on Global Warming

…the logging, production, printing, inking, distribution, and landfill emissions of direct mail produce fossil fuel emissions surpassing the total emissions of more than 9 million cars, or put another way, the combined emissions of 7 US states.

Source: Report: Junk Mail’s Impact on Global Warming (there’s also a great interview with the author on Kevin Hillstrom’s blog

Clearly we all have a part to play in reducing our environmental footprint. What’s your company doing?

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