There are different ways to control a narrative. There’s the old-fashioned way: Classify documents that you don’t want seen and, as Gates said, ‘‘keep mum on the details.’’ But there’s also the more modern, social-media-savvy approach: Tell the story you want them to believe. Silence is one way to keep a secret. Talking is another. […]
The goal should be to get to market as quickly as possible with a product that customers will keep. If early customers abandon your product, that could erase the value of a first-mover advantage, but if your early adopters keep the product, there’s a good chance that will lead more customers to adopt it. And […]
Strategy is the answer to five questions: what is our winning aspiration where will we play how will we win what capabilities need to be in place; and what management systems must be instituted?
In the big picture of things, the web is not that old. But, like my son, it has grown leaps and bounds in a short time and is maturing at an exponential pace. When I first started building websites back in the 90’s and met with a prospective client I’d take them through four questions which […]