Recently I began work on a small analytics project. I wanted to establish an a KPI measurement of our site content effectiveness. The plan was to develop a scorecard that could be leveraged on a regular basis by our communications staff (the content writers)Â to help them determine what pages and content needed to be fixed. […]
In web analytics, we all can get a bit too focussed on how our/the site is doing in relation to the KPIs that you measure against. But are you watching the ‘broken’ parts of your site? I do, and here’s some suggestions on things to look for: Errors Most analytics programs gather error reports. They […]
I just picked up Hurol Inan’s two books Measuring the Success of your Website and Search Analytics. Hurol offers them in either PDF or print versions and has a sweet deal if you buy both online. I’ve been a big Hurol fan for sometime now and these books just reinforce the fact that he is one […]
Semphonic has published an interesting whitepaper on web analysis from a functionalist perspective. You can download the white paper here in PDF format. I haven’t had a ton of time to drill through it but I like the concepts and it is a unique approach with some definite value. Their functionlist approach “breaks up a […]
I’m re-tooling my scorecard to better monitor both week-over-week and month-over-month. I’ve been using a scorecard for the past 10 months since moving to HBX. The current scorecard was working fine but it was time for some tweaks given our new strategy rollout. Recently we made some site changes to IA, modified our “pillar” pages […]