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Analytics Vendors

Getting ready to renew your web analytics contract?

We’re about to start re-negotiation of our web analytics contract. I’m happy with our current tool and will likely renew, but here’s some things you might want to consider if you’re in a similar boat: Did you get everything you paid for the first time around? – Often secondary services, training and consulting time are […]

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Analytics Vendors

Google analytics – now with “no more waiting”

The Google blog reports that “any with a website can instantly create [an account] by visiting google.com/analytics or by clicking the Analytics tab within AdWords”. Yipee! Release the hounds.

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Analytics Vendors

Choosing your analytics vendor

Everyone always asks me who we use and why we chose WebSideStory (WSS) over other vendors. My answer is simple. We chose WSS over other vendors because they took the time and made the effort to let us see, use and understand their product. How innovative! (note: some other vendors did the same to varying […]