I recently read David Lynch’s book Catching the Big Fish and something stood out in the section titled Rehearsal.
…there’s a rehearsal that goes on with all the people of the crew; in every department. The idea is to get everybody to come together and go down the same track—the track indicated by the ideas.
So a prop man, for instance, may bring a bunch of props, and they’ll be totally wrong, but you say a few things, and he says “Oh, okay,” and he comes back and now he’s much closer. And then you say a few more words, and then he goes back, and now he’s bringing the perfect things. It’s a matter of talking and action and reaction.
It’s that last bit—“it’s a matter of talking and action and reaction” that reminds me of the work we do in product.