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WAA breakfast series

The IIMA is hosting kicking off the WAA Regional Event breakfast series in Vancouver, BC on December 4, 2007 with Jim Sterne (guru) and John Hossack from VKI Studios. John is showing a case study for Google Website Optimizer and Jim will be talking about “maturity of the web analytics industry, the level of expertise among […]

The IIMA is hosting kicking off the WAA Regional Event breakfast series in Vancouver, BC on December 4, 2007 with Jim Sterne (guru) and John Hossack from VKI Studios. John is showing a case study for Google Website Optimizer and Jim will be talking about “maturity of the web analytics industry, the level of expertise among practitioners; challenges and opportunities; and the role we (web managers, marketers and analysts) play as companies adopt the continuous improvement method of marketing optimization”. $20 for WAA, BC AIM and IIMA members; $40 non-members. Register now.

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