I’ve had an interesting week with web analytics:
First, I spent some time chatting with my favorite analytics consultant (bless her patient heart) trying to work out a new mashup KPI and content scorecard to help us measure our content effectiveness and set some priorities (seems like there is a never-ending list of things to fix on the site). It’s amazing that she takes the time to answer my many novice questions.
Second, my annual performance review will for the first time contain web analytics KPIs from my scorecard as success measures. Nice to have a boss that gets what I’m trying to do and the importance of us talking about the success/failures of the site in the context of real data.
Third, I got a chance to do an interview that will appear sometime soon on the site of a favorite blogger of mine.
Forth, we completed a number of recent IA and design changes that will soon be built based mostly on decisions supported by our web analytics data.
Not a bad week.