Judah on measuring the social web

Judah Phillips put together an excellent post on measuring the social web. Really liked the quote at the top of the post:

Today, technology has given customers control to determine what messages they will listen to and when they will listen – as well as a means to let their own voice be heard. This may be difficult, as it is much different than what we are accustomed, but denial of the customer voice will not make it go away – it’s only getting louder. Only marketers who can learn to adapt will remain successful in the jungles of untamable content.

Effective marketers must learn to utilize user-generated content to their benefit by creating authentic, positive, and valuable ways to engage customers in a “conversation” and incorporate their voice. During this provocative discussion, panelists will share their insight on this concept, its challenges, and benefits. These marketing experts will share their real world experiences and insight into such issues as managing, surviving, and spinning negative content, as well as maximizing the advantages of the positive.

There are some solid KPIs here. Gotta love smart people like Judah.