An interesting e-mail subscription tactic:
Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person who signs up for Peak of the Market’s recipe e-mails during the month of February, the company will donate 23 kilograms of Manitoba-grown vegetables to the food bank.