The ever-talented team at WhatCounts has teamed up with Josie Walls (WhatCounts) and Michelle Eichner (Pivotal Veracity — without a doubt the worst web company name ever!) and is holding a free webinar August 21, 2008 entitled Email Deliverability Secrets Revealed. Should be a good way to get on top of the ~20% of email that is […]
Category: E-mail Marketing
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The value of an e-mail address
Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say: To start, we calculate the value of an email by the projected contribution it gives us in a one-year timeframe: [(total $ contribution […]
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E-mail for food bank donation
An interesting e-mail subscription tactic: Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person […]
From a recent order on CDBaby.com Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan […]