Samuel J. Palmisano, IBM, on his guiding framework for IBM’s strategy: “Why would someone spend their money with you – so what is unique about you?” “Why would somebody work for you?” “Why would society allow you to operate in their defined geography – their country?” “And why would somebody invest their money with you?” […]
Three great questions to ask every customer (from Artie Issac): “What, if we stopped doing it, would make you love us more?” This seems odd, but it’s much easier to stop doing something than to start doing something new. “What, if we stopped doing it, would make you leave us forever?” Again, what should we never stop […]
From a recent order on CDBaby.com Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan […]