My Own Voice

The My Own Voice app came to fruition after one of its founders was in a serious accident. His first-hand experience made him recognize the potential for medical decisions to be made on his behalf by strangers in a hospital, without his family being informed of the circumstances. He decided to create an app to empower people to tackle these tough decisions ahead of time and facilitate the process through an easy-to-use question-and-answer interface with video that users can share with the people they trust.


  • Translate MOV’s creative brief into a list of business requirements.
  • Design and build an easy-to-use app that enables people to record their medical care wishes and share them with loved ones.
  • Release the app and help build a digital marketing plan to promote their new business venture.

I began this project leading a series of workshops with the MOV team to assist them with moving from a broad set of requirements to a core product MVP.

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To facilitate discussions between multiple owners, I used mind mapping to assist with defining and capturing their application and to determine which elements belonged in each section from start to finish. This form of “visual organization” allowed us to quickly transform intangible concepts into practical hierarchies — what should go where and in what sequence.

I then used pencil sketches on paper allowed us to create a base user experience collaboratively and iterate quickly while mapping out a flow of screens that adapted depending on whether the customer was a first-time or returning app user. This high-level set of sketches was passed onto a UX designers on my team, who worked collaboratively with a mobile developer and the client, to produce the final interactive wireframes in Sketch, and then to code the final production mobile app for iPhone and iPad.


Final product

The final product, launched on the Apple App Store:

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