Environmental impacts of sales and marketing
August 21st, 2008
Two interesting pieces I came across this week that speak to the environmental impacts of everyday marketing and sales activities:
Drink Outside the Box
A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A 3-liter box generates about half the emissions per 750 milliliters. Switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.
Source: The New York Times
Junk Mail’s Impact on Global Warming
…the logging, production, printing, inking, distribution, and landfill emissions of direct mail produce fossil fuel emissions surpassing the total emissions of more than 9 million cars, or put another way, the combined emissions of 7 US states.
Source: Report: Junk Mail’s Impact on Global Warming (there’s also a great interview with the author on Kevin Hillstrom’s blog
Clearly we all have a part to play in reducing our environmental footprint. What’s your company doing?
Bert and Ernie Mashup
August 21st, 2008
Gotta love stuff like this. Brilliant!
WhatCounts/Pivotal Veracity Webinar
August 15th, 2008
The ever-talented team at WhatCounts has teamed up with Josie Walls (WhatCounts) and Michelle Eichner (Pivotal Veracity — without a doubt the worst web company name ever!) and is holding a free webinar August 21, 2008 entitled Email Deliverability Secrets Revealed. Should be a good way to get on top of the ~20% of email that is blocked, deleted or flagged as SPAM by ISPs.
ClickTale upgrades
August 15th, 2008
The folks at ClickTale have upgraded their app to include some new features. Included in the changes:
- Form analytics (read about form analytics on their blog post)
- Improved recording and playback so you can now see all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, etc.
- New aggregate cross-site reports: “Mouse Moves vs. Mouse Clicks”, “JavaScript Errors”, “Tags Report”, “Page Open Period and ActiveTime”, and “Page Load Times”
This week’s remainders
August 12th, 2008
I’m slowly going to get back to blogging again after taking some time off to get settled in our new city, Calgary. Some things below I’ve bumped into recently:
AnalyticsView - the folks at EpikOne have come out with a new online service which promises to give you actionable reports, quickly and easily, from Google Analytics. Congrats to all on this nice product addition.
Semphonic’s XChange Conference is just around the corner. I’m not going but many wickedly talented folks are. There are less than 10 spots left so act quickly!
Congrats to Robbin Steif and crew on a sold-out DC Google Analytics Training Day. Signup to keep informed on upcoming sessions planned for DC and NY.
Mr. Hamel has more Excel 2007 goodies. Check out his latest post on Web Analytics Dashboard Fun.
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