About me

Scott Baldwin - Photo B&WI’m a dad, husband, avid runner, drummer, and the guy that played shaker on Michael Jackson’s Billie Jean (ok, that last part is made up).

You’ll usually find me by day leading product, UX, design, or producing digital goodness. And you may have even read about me in the book Design Leadership: How Top Design Leaders Build and Grow Successful Organizations (O’Reilly, 2015) by the always fantastic Richard Banfield.

‘Benry’ for those wondering, is a Japanese word that roughly translates as “useful” or “helpful”, or at least that is what I have been told (anyone who speaks/writes Japanese care to clarify?). A friend suggested it and it kind of stuck as a descriptor of my work and approach to solving problems. Plus I liked the short domain name. Ron Shevlin noted once that a translation came up as “useful” and “management” and he couldn’t help but remark on the paradox.

 

Note: The opinions, comments and discussions on this blog are my own and not those of my employers. Beware of sarcasm.