On controlling the narrative

There are different ways to control a narrative. There’s the old-fashioned way: Classify documents that you don’t want seen and, as Gates said, ‘‘keep mum on the details.’’ But there’s also the more modern, social-media-savvy approach: Tell the story you want them to believe. Silence is one way to keep a secret. Talking is another. And they are not mutually exclusive.

Source: http://www.nytimes.com/2015/10/18/magazine/what-do-we-really-know-about-osama-bin-ladens-death.html