What every Apple store employee knows

APPLE is an acronym ingrained into every Apple store employee before they ever even step on the retail floor. APPLE:

  • Approach customers with a personalized warm welcome
  • Probe politely to understand all the customer’s needs
  • Present a solution for the customer to take home today
  • Listen for and resolve any issues or concerns
  • End with a fond farewell and an invitation to return

Source: Apple: My Key to Success