Omniture acquires Visual Sciences

No surprise here for many. It would have been nice to see things go the other way, but c’est la vie. Read the press release (VS) and read the press release (Omniture).

With this much analytics power under one roof the future will be interesting. My guess is that HBX will disappear with current clients migrated over; Visual Science will be integrated into Discover; then we’ll see someone gobble up the whole lot in this race for BI supremacy.

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