Are we talking to the right people?

An item from Gene’s post on Tinfoiling that makes me think:

The lowest employee on the organization chart has the great contact with the member. But why are they the least consulted when it comes to any change in process with the member?

03. October 2007 by benry
Categories: Banking | 2 comments

Comments (2)

  1. Robbin Steif says October 4, 2007 at 4:44 am

    Actually, I always wonder why they aren’t consulted when it comes to paid and organic keywords. They’re the person who hears how people use the words when they answer the phone.

  2. Scott says October 4, 2007 at 7:08 am

    Curious, how would you go about the collection of these keywords from front-line folks?